Consumers Choose Mobile Broadband Over Holidays and New Clothes.

Ofcom have released the results of their latest survey and once again it shows just how popular broadband had become. The results show that whilst the Recession has affected people's spending habits a broadband connection is still seen as a necessity rather than a luxury. Consumers were asked what they had cut back on in order to save money in these economically tough times and most were unwilling to give up their internet connection entirely.



47% of those who responded to the survey said that the would cut back on going out for dinner and 41% said they would cut back on holidays in order to save. A quarter said that they would spend less on new clothes and 19% planned to spend less on their mobile phone. In contrast only 10% planned to cut back on broadband.

Around 68% of households now have a broadband connection, up 10% from last year. Mobile Broadband is the fastest growing sector with around a quarter of a million new connections this May alone. This means that just over 1 in 10 households now have a mobile broadband contract which is amazing when you consider that the technology is only a few years old.

The perceived lack of money means that consumers are becoming increasingly interested in getting better deals particularly when it comes to long term pay as you go mobile broadband packages. This will no doubt benefit those with the best mobile broadband packages but those who's offers are less competitive stand to lose out.