Showing posts with label mobile phone. Show all posts
Showing posts with label mobile phone. Show all posts

Thursday, 14 July 2011

Picking the Right Android Launcher

Have you ever read a review of an Android phone that takes points off for a weird or cumbersome user interface (UI)? If so, I strongly recommend you flame that reviewer for being incredibly ignorant, short-sighted, or perhaps just plain biased and misleading. Most likely, the reviewer is an iPhone user.

Any self-respecting Android user knows that you are not stuck with the UI you are given. And no, I don't mean that you have to "root" (the equivalent of "jailbreak" for iPhones) or do anything complicated of that sort. With androids, you can change UIs by simply going to the Android Market and downloading a new launcher.

Most launchers are free, and some will even increase your phone's performance from the original UI left in by your manufacturer. The only problem with launchers is, since there are so many, deciding which one is best for you and your phone.



Zeam

Zeam is one of the leanest launchers on the Android Market. It requires almost no space to download and uses the least amount of memory of any other launcher I've tried. Zeam is great for people who just want a simple, fast launcher that works as soon as you download the app. While you can customize its appearance and flow to a certain extent, it is not nearly as customizable as its competitors.

ADW

Those looking for a more feature-rich launcher should try out the ADW Launcher. ADW allows you to add and subtract screens, customize your docking bar, and customize your application drawer, as well as tweak many other details. ADW also has a very large amount of these for the launcher available in the Android Market for free. Just download one and try out your phone's new look.

While ADW allows for huge amount of customization, this level of control can easily become confusing or overwhelming. I recommend watching tutorials and reading guides about setting up and customizing ADW; you will have a much better experience with this launcher if you spend some time getting acquainted with the UI.




GO Launcher EX


GO Launcher EX appeared to be the happy medium between Zeam and ADW. It worked great out-of-the-box, but I also didn't feel too limited in terms of customizability. Like ADW, I could swipe dock buttons, add and subtract home screens, and download custom themes for the launcher. Performance-wise, I found GO Launcher to run a little smoother on my phone that ADW, and on top of that, I also really liked GO Launcher's native widgets built specifically for their launcher.

Bottom Line

I ultimately decided to stay with GO Launcher EX although it was extremely close between that and ADW. I liked the sleek feel of Zeam, but wanted a launcher with a few more bells and whistles; I still think Zeam is a great choice for people with older phones that tend to run a little choppy.


Mariana Ashley is a freelance writer who particularly enjoys writing about online degrees. She loves receiving reader feedback, which can be directed to mariana.ashley031 @gmail.com.

Wednesday, 4 August 2010

Blackberry to Release NewTouch Screen Smartphone

Research In Motion have announced a new Blackberry smartphone which does away with the traditional Blackberry design in favour of a touch screen. Blackberry's previous touch screen device the Storm received some mixed reviews with some complaining about the device's ease of use. The Torch 9800 (yes, Torch not Touch) will have a 3.2 inch touch screen albeit with a slide out keyboard also.



Blackberry's market share has been falling recently as they struggle to compete with Android Smartphones and the iPhone 4. Whilst Blackberry have always had great messaging features they have found it difficult to shift the image of a company that creates devices that are functional rather than fun.

The shift to a larger touch screen reflects the changing usage patterns brought about by the shift to 3g smart phones. Modern phones need provide a great web surfing experience in order to appeal to users and that can't be done with a small screen. A recent survey found that 50% of Blackberry users were 'interested' in buying an iPhone or Android device when their contract ended.

RIM are hoping that this device will be an iPhone killer (personally I don't think we're going to see one for quite some time). Avi Greengart of Current Analysis thinks that the device will be popular with users of previous RIM devices: "If you're a BlackBerry fan and you're looking for a great browsing experience and a better touch interface without losing the BlackBerry experience, the Torch will make many fans very happy."

Thursday, 1 July 2010

EU Caps Mobile Data Roaming Rates

handy little iPhoneImage by Leeks via Flickr

It's a common story: holidaymaker uses the internet on their mobile phone whilst abroad then discovers that they have been charged hundreds of pounds for downloading too much data. Every year it seems that hundreds of travelers are caught out and end up paying huge amounts for what they thought was included in their regular bill. Whilst unlimited* data plans are now the norm most providers charge extra for using mobile internet overseas.

One British student studying abroad in Spain ran up a bill of €9,000 for just one month of data roaming while a German tourist reported being charged €46,000 for downloading a TV programme while holidaying in France. Last year, one Irish holidaymaker ran up a bill of €200 when using his iPhone as a satnav in France. Irishtimes.com


The EU has now stepped in and reportedly 'capped' roaming charges. The truth is slightly more complicated, usage will be limited to €50 after which the customer's connection will be cut off. The connection can be reinstated and higher or lower limits can also be chosen. £40 is still quite a lot to be spending on top of a standard monthly subscription. The maximum charge per mb is also being reduced from €1 to 80 cent.

Hopefully reductions in mobile roaming costs will continue to fall over the forthcoming years. Since 2005 costs have already fallen by 73% as internet use on mobile phones become more widespread. This is great news for consumers who are now used to having internet access at all times via smart phones.

Having an internet enabled phone abroad can be a real help particularly a if it's a smart phone with Applications. Being able to look up car hire information and see your location on Google Maps plus having applications such as the Lonely Planet guide makes things much more straight-forward. It's nice to know that you won't be shocked by an excessive bill on your return home.

3D Games on the HTC Desire



Video by Memmx

Sunday, 13 June 2010

Top 5 Free Mobile Travel Apps

These day I wouldn't dream of traveling without my mobile phone although I rarely use it to make calls. Built in GPS means that I almost never get lost (unless I stray out of reach of a decent signal) and my collection of Travel apps keep me amused and informed.

An internet enabled mobile phone is also a great guide book and reference tool. Wondering when that Cathedral was built? Looking for a cheap place to eat? Need to work out a currency conversion? Google has all the answers and more.

Below are 5 of the best mobile Apps for travelers all of which are free to download and use. Some of these Apps are available on other platforms, if not there are likely to be alternatives. If you have anything else to add please do so in the comments.

1. Flightview [iPhone] [Blackberry] [Web]

Flightview lets you keep up to date with flight schedules, weather conditions and the status of your flight. Enter your Airport code (LDN, JFK e.t.c) and your flight number for real time information.
"Receive alerts concerning flight status changes, flight delays, flight cancellations and gate assignment changes, whether your app is open or closed. Use the Notes feature to add car hire and hotel reservation numbers, and other important trip information."




2. Google Maps App [web] [mobile]

The most used feature of my phone when I travel, Google Maps lets you see where you are when combined with the built in GPS which most Smart Phones now have. You can find directions and follow your progress on the map in real time. Use the search feature to locate cash points, coffee shops and train stations. You can also read customer reviews of restaurants and hotels to help you make up your mind.

3. Wi-Fi Finder [Web] [iPhone]

Its pretty obvious what this one does but why? Well roaming data rates can be extortionate so using Wifi can save you a lot of money on your return. Also if you happen own a iPod or non 3G iPad then you are reliant on a Wifi connection to get online. If you can find a free Hotspot then it is a much better option than visiting a cyber cafe.

4. Urbanspoon [iPhone]

Urban spoon helps you to choose where to eat which is particularly useful when you find yourself in a new city with no local knowledge. The user interface is a pleasure to use, simply select a location, a type of cuisine and a price range then shake to see what is suggested. If you don't like what come up then just shake again until you get a satisfactory answer.





5. AccuWeather [iPhone]

Being away from home it can be difficult to keep up to date with the weather forecast. When you are traveling the chances are you will be outside a lot of the time and therefore will need to dress appropriately. The AcuuWeather app using you location and gives you a fairly reliable indication of the approaching weather conditions.

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Thursday, 11 February 2010

Facebook and Google Top Mobile Internet Usage Charts

The GMSA and comScore have released the results of their first Mobile Media Metrics report. The report aims to investigate mobile internet usage including which sites are visited and by how many users. The first report has shown some very interesting usage patterns and statistics. Below is a quote from the GSMA explain how the data is collated:

"The GSMA Mobile Media Metrics service is based on anonymised, census-level data for mobile Internet usage across mobile networks, which is augmented with demographic data that has been collected with the consent of a representative sample of mobile Internet users. The Mobile Media Metrics service provides a rich, aggregated view of mobile Internet usage behaviour, enabling market-level analysis of site visitation and engagement metrics, such as page views, time spent on specific sites, and device types and features."


The report discovered that last December about 25% of the UK population accessed the internet via a mobile phone. This is quite a staggering statistic but doesn't come as a huge surprise when you consider that around a fifth of mobile phone subscribers (i.e those on a contract rather than those with a pay as you go mobiles) have a 'smart phone'.

The bulk of the traffic analyzed was unsurprisingly either to Facebook or Google sites. Below is a chart detailing the top 10 sites in terms of minutes spent online via mobile devices (via this Guardian article):

1 Facebook 2.2 bn
2 Google 396m
3 Microsoft Sites 166m
4 Orange Sites 139m
5 AOL (and Bebo) 106m
6 Apple 104m
7 Vodafone 89m
8 BBC sites 84m
9 Flirtomatic 55m
10 Yahoo 49m

Facebook's hits accounted for over a third of all internet visits via mobile phones although the presence of Google at #2 shows that users are going beyond sites they already know.

Monday, 8 February 2010

Samsung Lauches First Dual-SIM Handset

Samsung have announced the forthcoming release of their first dual-SIM mobile handset this week. The handset which has been given the snappy title 'B5722' will be the first phone to combine a touch screen with duel SIM capabilities. It will be fist released in India but Samsung will no doubt be planning a worldwide release within 2010.

"The phone boasts of features like a decent 3.2 mega pixel camera, 30 MB memory (expandable to 8 GB with SD card) and a very respectable 14 hours of talk and a 20 day standby time. The B5722 is a GSM+GSM dual SIM phone and the user will be able to use two GSM SIM cards in a single phone. Users can switch from one SIM to another without having to switch off the handset." Techtree.com


The benefits of being able to use two SIMs in one device will be clear to anyone who uses a phone, such as the Nokia E71 which uses multiple 'profiles'. Those with a work phone and a personal handset will also be able to benefit from combining devices. With the proliferation of free SIM card offers and deals with different monthly usages means that using two contract SIMs could be a great money saver also.

Tuesday, 2 February 2010

Nokia X6 Aims to Rival the iPhone

Nokia have released more details about their upcoming handset the X6 which aims to take back some of the smartphone market from other handsets such as the iPhone. The X6 is a touch screen device with audio, video and gaming features which will be marketed as an all round entertainment portal. It has the ability to stream television content via a 3g internet connection along with the normal music playing capabilities.



Nokia are apparently ready to launch their biggest ever marketing campaign in support of the X6 including television spots using the tag line 'Come Get Entertained'. It is clear that Nokia are keen to make a big splash with the X6 and that they are hoping it will be as popular as the iPhone.

As with their other devices Nokia are linking the X6 with their Ovi store with a 'Comes With Music' package. Considering the the CWM service only managed to entice 23,000 users by April 2009, I'm surprised that they are still advertising it.

Friday, 15 January 2010

Does Your Camera Need a Mobile Broadband Connection

Once upon a time you could only connect to the internet with a computer and the most mobile broadband got was moving your PC to the other side of the office. Next came wifi which allowed you to connect anywhere within your own home or even at the local coffee house. These days most people have a mobile phones capable of internet browsing with them at all times so that they can tweet after every bowl movement.



Now that we have the technology to enable small, portable devices to connect at relatively high speeds we can think about what else could be online. The benefits of internet enabled ebook readers are obvious but do you need your fridge to be online? Despite the risks of the Chinese government hacking into your kitchen devices there could be benefits- it could let you know if the temperature changes or if you need to throw out that cheese that is going green.

The number of mobile broadband enabled devices is expected to increase by a factor of 55 by the year 2014. This is likely to cause issues as the mobile broadband infrastructure wasn't built for this amount of traffic. If the infrastructure can be improved we might find that there are a lot of applications for internet enabled devices.

One of the most obvious devices crying out for a broadband connection is the humble digital camera. At the moment cameras are one step behind mobile phones in the it isn't possible to upload your photo directly once you have taken it (although some can handle a wifi connection). The question is are consumers going to pay a monthly fee to have their camera connected to the internet? Will they be able to choose from different providers? Perhaps we will end up paying a monthly fee for all of our devices (hopefully on an unlimited tariff).

Thursday, 7 January 2010

Just What I Don't Need: A Dishwaser Proof Mobile Phone

Most mobile phones are at least a bit waterproof as you will know if you have ever made a phone call in the rain. Some phones can even survive falling in a river (or more often a pint of beer) as long as you don't turn them on until they have dried out. Now there is a new phone which can supposedly survive inside a dishwasher.

Quite why you would need to put your phone in the dishwasher is not clear but the latest handset by Seal Shield can cope if you chuck it in there for fun. Seal Shield specialize in making things waterproof including keyboards, TV remotes and (presumably computer) mice. The phone was launched at CES 2010 (the Consumer Electronics Show).



The cell phone is attractive in a rugged adventurous kind of way (like me) and is clearly built to throw around and drop in puddles. It is similar looking to the Sonim XP1and will probably appeal to a similar demographic. A spokesman for Seal Shield suggested that the washable gadget is ideal for the germophobic as it can be easily washed.

Tuesday, 22 December 2009

Would You Browse for Furniture on your Phone?

Every company now seems to feel like they should have a Twitter account and an iPhone app. Where they were once hesitant about going online they are now desperate to appear cool by mastering the latest social networking craze or spending all their money on a fancy website. Having refused to get online until people stopped coming into their shops they are now reaching out via the web and learning fun phrases like Web 2.0, the Tipping Point and Crowd Sourcing.



Both House of Frasier and Ikea have released versions of their 2010 catalogs as iPhone apps. The apps let you browse through what is available in store although it is not actually possible to buy products via the Ikea one (Ikea only deliver to certain areas so online sales aren't their strong point). A lot of the items these companies sell would need to be seen in person (you wouldn't buy a sofa without seeing it) but the apps aim to give customers 'inspiration'.

Some have questioned the usefulness of a phone application when it comes to selling furniture. Bill Westerman, CTO of Create with Context believes that it is unlikely to be cost effective: "The enormous cost of development won’t always be financially sensible. The aim of any app is to tap into customer loyalty, keep shoppers interested in the brand and ultimately make money."



Most people in the UK wont have the ability to use an iPhone application so perhaps retailers would be better off trying to make a really great mobile site. Mobile sites are getting more hits than ever before as more and more phones become able to access the web. A great mobile site would need to be accessible to those with slower connections or at least have high and low bandwidth versions.

Tuesday, 1 December 2009

Londoners Leave 10,000 Mobile Phones in Taxis Per Month

According to a survey commissioned by Credant Technologies each month sees around 10,000 mobile phones left behind in London Taxi cabs. The worst month for phone losses is December as people are more likely to be inebriated enough to not notice their phone slipping out of their pocket. Presumably the reduction in the size of mobile phones make them easier to lose these days.



Many people are lucky enough to be reunited with their phones by a friendly taxi driver. Other will find that the next fare has taken their device never to be seen again. Loosing your mobile phone can be a real hassle and also a cause of concern due to the amount of personal data the average phone contains. If you are a user of pay as you go phones you may loose all your credit as well as your handset. If you have insurance you will be able to get a new handset but what about its contents?

Chances are your mobile phone contains hundreds of photographs, emails and even music tracks that could easily be lost. Even if you have your data backed up at home you are likely to worry about who has your data and what they intend to do with it. If you access social networking sites from your phone its best not to save your passwords unless you want to see somebody else updating your Facebook page. Similarly it is best to log out of applications such as Skype mobile and other IM providers.



The best way to avoid these issues (other than not forgetting your phone) is to keep your phone locked and use a password for access. This also has the benefit of not letting you use your phone unless you are sober enough to put in a password - not more drunk texts! It is also possible to lock or encrypt your memory card so that the data stored on it is safe. There are now applications available which allow you to remotely lock your phone by text message.

Wednesday, 25 November 2009

Fring Video Call App Comes to Nokia Phones

Mobile phones have had 3G video calling functionality for several years now but it doesn't seem to have taken off. Many of us use use instant messenger applications such as Skype or MSN messenger in combination with a webcam on our laptops or PCs. So far video calling on mobile devices has failed to become widely popular, perhaps due to high usage costs.

Now that VOIP technology has come to mobile devices so we are able to instant message or make internet voice calls for free using applications such as Skype mobile or Windows live messenger mobile. These applications are free to download and free to run if you have unlimited web usage as part of your contract. Even if you have to pay for web access it is likely to work out cheaper than traditional calls. The next step was clearly going to be internet video calling and it would seem that it is now available.

Introducing Fring.


It is now possible to make free Skype video calls via your mobile phone using a service called Fring. Fring is an 'identity-aggregating app' which allows you to contact your friends via different social medias like last.fm, Skype, and Facebook all through one application. So far the video calling option is only avaliable to those with Symbian S60 Nokia phones. For more info see the video by Fing embedded below or visit their blog.

Thursday, 12 November 2009

The Decline in Home Phone Usage

The use of a fixed line home phone has become less popular as mobile phones have become more widespread. For many a fixed phone line is only necessary in order to receive broadband as calling costs are covered by inclusive minutes as part of a mobile phone contract. Those without an internet connection or with a mobile broadband contract may forgo having a phone line at all.

Not being able to make phone calls whilst on the move was the norm where now the idea seems strange. It seems odd to me that I once only had the ability to go online at home rather than being able to use an internet enabled phone whenever and wherever. The rise in email and applications such as Windows Live Messenger Mobile and the Skype mobile means that most forms of communication are always available.



"Having a landline is about having a commitment to place as much as anything. Mobile phones are about mobility in a much deeper sense than just convenience. It's about not being rooted in the same way as a landline, which gives a feeling of stability."
Ben Highmore, University of Sussex


In 2007 a survey found that 15% of households had at least one mobile phone but no landline. The recessions is likely to have increased this figure as households cut back on what they see as luxuries. Whilst most people seem to be unwilling to stop using the internet altogether mobile broadband can offer savings to those with less frequent usage patterns. Three million UK homes now have a mobile broadband contract and that figure is growing rapidly.

As a recent BBC article on the subject points out those in rented accommodation are reticent about paying £120 to have a phone line activated when that figure could pay for around 8 months worth of mobile broadband. BT is attempting to encourage us to use our home phone for important conversations. Unfortunately for them a lot of mobile phone contracts include unlimited calls and people are unlikely to pay twice for anything during a recession.

Monday, 12 October 2009

3 Wins Best Mobile Broadband award

3 Mobile has won the best mobile broadband award at this year's Mobile Choice Consumer Awards. Three's 15GB tariff beat off the competition to take first prize for the best monthly package. Three offer a Samsung N130 netbook, mobile broadband dongle with 15GB data allowance and 100 free texts for £25 a month.

"We are delighted to be recognised as winners for our Mobile Broadband year on year and to be able to offer our customers deals that are great value for money," Marc Allera, sales and marketing, Three.

TheMobile Choice Consumer Awards also include categories for Phone of the Year, Tariff of the Year and Best High Street Retailer. The winners are decided by the readers of Mobile Choice.

Tuesday, 8 September 2009

Orange and T-Mobile to Merge

As predicted on this very blog Orange and T-Mobile are to join forces to become the largest mobile telecoms company in the UK. The deal has been announced but has yet to be checked by the relevant regulatory bodies. The new company will start with 28.4 million customers and around 37 percent of the market. No details about branding have yet to be released but T-Mobile has been under performing lately and insiders have suggested that this deal has saved them from certain doom so I wouldn't be surprised in their brand name is let go.

This means that the Big Five mobile phone companies in the UK are now to become the Big Four with O2, 3 and Vodafone making up the numbers. Some have speculated that this could have a negative effect on consumers. Whilst the new Orange/T-Mobile hybrid will no doubt be able to offer increased coverage for mobile and mobile broadband it reduces the amount of competition in the UK market which could have an influence on prices.

Whilst the merger will cost the newly formed company it will also allow them to drastically reduce costs. Duplicate base stations and retail outlets will be closed and staff costs reduced. Most large towns have both an Orange and a T-Mobile shop and there will be no need for these to both remain open. Those who are already signed up with one of the companies are likely to see signal and coverage improvements.

Monday, 10 August 2009

Orange Launches Mobile Broadband Contract for Under £5 Per Month

The mobile broadband industry suffered some negative press recently when Ofcom released it's data about average download speeds and coverage. The average speed achieved is actually considerably less that the 'up to' speeds normally advertised. This will come as no big surprise to most but Ofcom argued that the main providers should be more clear about the speeds customers are actually likely to experience.

Orange has attempted to get customers back on side by offering a new low cost pay monthly mobile broadband package. The contract is the first to be offered for under £5 per month and comes with a free dongle. Users are tied in for 18 months giving a total cost of around £90.

Other new contracts recently released offer pay as you go and even month-by-month mobile broadband contracts. There is now a much wider range of contracts on offer to the 9/10 homes which have yet to sign up for mobile broadband.

The downside to Orange's new contract is that is only offers a meager 500mb monthly download limit. This might be enough to check your emails and browse occasionally but it wouldn't last long for most users. The deal is only being offered to those who already have a fixed line broadband or mobile phone contract with Orange.

Friday, 10 July 2009

BT Suggests that Mobile Phone Users Should Help to Spread the Cost of the Broadband Tax

In the Digital Britain report published last month Lord Carter who is the Communications Minister proposed a 50p per month tax on all fixed phone lines. The aim of the 'Broadband Tax' is to help cover the costs of providing high-speed broadband to the nations computers.

What is needed in order to improve our broadband infrastructure is nothing short of a complete overhaul. The current copper phone lines were not designed to transport large amounts of data at high speed, they were designed to handle voice calls. The problem is that there is some debate about who should be paying for the new system.



BT has suggested that in order to reduce the tax per customer more people should be taxed. Their solution is to place a tax on mobile phones as well. Some of the £1.5bn which is expected to be raised by the tax may be available to mobile operators as well as fixed line companies as they are both able to join the bidding process for a share of the funds.

BT's director of industry policy and regulation (snappy title!) Emma Gilthorpe has said "the government should consider the opportunity to widen the base for the tax and possibly reduce the amount that each individual household pays". The problem with this theory is that most households own a combination of a fixed line and several mobile phones so in the end the same people may be paying the same amount as they would with the standard fixed line tax.

Those without a fixed phone line, mobile broadband customers for instance, might end up paying towards the improvement of the infrastructure if BT's proposals are considered.

Tuesday, 30 June 2009

Orange and Vodafone Bid for T-mobile

Mobile phone company T-Mobile is owned by Deutsche Telekom but might not be for much longer. Both Orange and Vodafone have expressed an interest in taking over the company. T Mobile has been under performing recently despite the appointment of a new MD but is not yet in the position of having to sell up in a hurry.

T-Mobile is the 3rd largest mobile phone company in the UK with around 19.2 million subscribers. Vodafone is the largest provider and Orange the 4th largest. Whoever is successful in their bid is likely to become the largest mobile phone operator in the UK by inheriting T-Mobile's massive user base.

If either Orange or Vodafone are successful in their takeover bids then the big five Mobile Phone providers in the UK will become the big four. Some have speculated that this will be bad news for consumers as it will result in less competition. Personally I believe that having one provider with double the amount of subscribers will mean that other companies will be forced to bring out some eye catching deals in order to compete. This would potentially be good for the consumer who is used to getting more for their money each year as it is.

Three mobile have already taken the big step of introducing free Skype-to-Skype calls as well as free Three-to-Three calls for most packages. It will be interesting to see how the other four (soon to be three?) providers compete with this.

Friday, 26 June 2009

Is The Recession Boosting Mobile Broadband Sales?


Mobile broadband continues to attract new customers, it's growth unhampered by the global recession. A report by the EITO (European Information Technology Observatory) has predicted that the UK wireless communications market will grow by 6.6% in 2009.

“Thanks to new applications and attractive devices, mobile telecommunications remains a growth market in spite of the economic crisis“ EITO-Chairman Bruno Lamborghini

The UK is leading the charge with the highest growth rate in Europe with mobile revenues expected to grow by 3.8%. Internet browsing is having a massive impact of mobile phone design as the increase in average screens size shows. Mobile browsing capabilities are now becoming the most important feature for many when looking for a new phone.

Mobile broadband provides a lower cost alternative to traditional fixed line broadband due to lower monthly data costs and lack of line rental fees. Those looking for short term or more flexible contracts are turning to mobile broadband. Improvements in the 3G infrastructure have reduced the difference in connection speeds between mobile broadband and fixed line connections. The availability of pay as you go mobile broadband deals mean that those with lower monthly usage levels are able to take advantage of lowers costs based on their exact usage.

Some of the best mobile broadband deals offer free laptops as part of a monthly subscription and this has no doubt helped to boost take up. Getting online is now a similar process to getting a mobile phone contract and younger users are more comfortable with this than with fixed line subscriptions.

Being the lower-cost alternative has been good more mobile broadband companies with the recession changing the face of the industry. The ability to spread the cost of buying a laptop appeals to customers who feel less financially secure.