Monday, 8 November 2010

Mobile Broadband Spend up 40%

A new report published by Nokia Siemens shows that monthly spend has increased significantly between 2009 and 2010. The average monthly spend on mobile broadband in Britain, France, Germany and Spain has increased by 40% year on year. The monthly spend is a good indicator of growth as it measure actual usage of new and existing mobile broadband customers.

Nokia Siemens attributed the rise in spend to two factors: "Increased usage of mobile broadband among existing customers and higher penetration of the service in market segments with more disposable income." Bundled offers such as the many free laptop deals are also likely to be an important factor.

The report also found that a quarter of those who do not currently use mobile broadband have considered signing up. 31% of current users with a mobile connection intended to access the internet via mobile broadband more often. Depending on these user's contract this may involve an increased monthly spend.

Interestingly only 27% of those polled accessed the internet via desktop and standard laptop devices, a third of subscribers used a netbook or mini laptop. 25% used smartphones such as the iPhone and HTC Desire or other smart devices such as the new Apple iPad.

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