Nowadays, when there are more mobile phones than people it is easy to forget the days when owning a portable telephone really meant something. Back when mobile phones were introduced they were expensive, huge and true status symbols.
In many ways the iPhone and other high end smart phones have represented a return to this golden era. Battery life has been reduced almost to the level where unplugging the the thing means communication blackout, the prices are aspirationally high, and (allegedly) making and receiving calls is troublesome. Unfortunately though, one thing is missing - conspicuous consumption.
To solve this problem mobile phone accessory maker Thumbs Up! have launched a retro '80s iPhone case. Compatible with iPhone 3GS and 4 it is being marketed as a novelty gift and prop for fancy dress parties.
Unfortunately the product appears cheap and inauthentic. In addition they have missed a trick when it comes to functionality. There is none. Features such as a long life battery back-up and decent speakers for playing music could have made a virtue out of absurdity.
Its a nice idea - lets hope somebody can make the most out of it.