Apple have announced that alongside the new iPhone 5 there will be an additional phone added to their range.
Hoping to compete with Android handsets that run across a variety of sizes and price points the new handset will retail for around $200 without contract. Very few details are known at this stage but it is thought that the handset will be smaller than the main line of iPhones.
The premium cost of iPhone handsets has led to slow adoption across many markets, where consumers are reluctant to get tied into long term contracts. By creating a smaller, cheaper, iPhone Apple may be able to extend their market share to the demographic who are currently purchasing the products made by their rivals.
No comments:
Post a Comment