Friday, 24 July 2009

American Mobile Broadband Usage Rises

As I have mentioned previously Mobile Broadband has taken off in a big way. An increasingly large percentage of the population connects via a mobile device and the demographic continues to widen. Until now there has been less information available about mobile broadband take-up in America. A new report from the Pew Research Center has changed that.

The report shows that mobile connections are continuing to increase in popularity in the USA. Around 56 percent of American Adults have used a mobile connection in 2009 in 2007 this figure was around 25 percent. It is worth noting that the research includes connections via 3G mobile devices for instance high-end mobile phones. The launch of the iPhone has helped to popularize internet enabled portable devices and gone part of the way to banishing the terrible memories of WAP connection and tiny screens.

"Mobile access strengthens the three pillars of online engagement: connecting with others, satisfying information queries and sharing content with others" - John B. Horrigan of the Pew Project

19 percent of Americans questioned said that they use a mobile internet device (either a cell phone or a mobile broadband enabled laptop) on a daily basis. The fact that the best mobile broadband offers continue to decrease in price and the availability of good pay as you go mobile broadband with greater coverage means that these figures are likely to increase. Good internet access is becoming the number one selling point for new mobile phones and the technology is improving rapidly. I wouldn't be surprised if this time next year two thirds of Americans had connected via a mobile device at some point.

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