Further to news that cheap offers are increasing mobile broadband takeup it has been revealed that most of those not currently online plan to get connected within the next 6 months. This represents a major opportunity for mobile broadband providers as these potential customers will not yet have an allegiance to any particular company.
These new consumers will have to decide if they want to get fixed line broadband access or pay as you go mobile broadband. Those who own a house a already rent a phone line will tend to pick the fixed line option whilst younger consumers who use mobile phones and rent their accommodation or are at University often go for mobile broadband. The choice is confused further by offers of free laptops with some of the best mobile broadband set ups.
Ofcom has recently publish some surprising stats which show that a significant proportion of those who are currently offline intend to remain so:
"43% of adults who currently do not have internet access would remain disconnected even if they were given a free PC and broadband connection."
These two stats (both produced by Ofcom) seem to contradict each other so it will be interesting to see what happens over the next 12 months.